Why is WhatsApp so popular? Telegram will never be able to catch up with it

Recently, the brainchild of Pavel Durov, the Telegram messenger, crossed the grandmaster milestone of one billion downloads - there are about a dozen applications with such indicators, so the success of the cart is undeniable. Nevertheless, it is unlikely that he will succeed in catching up with the main competitor - WhatsApp, experts say.

The situation here is the same as 15 years earlier with Facebook - the main driver of the messenger's popularity lies, as strange as it may sound, in its popularity. Around WhatsApp such a social infrastructure has formed that if you need to contact someone via the Internet, most likely you will find the right person in WhatsApp.

If, according to the company Apptopia, about 36 million people use the cart per day, then its main competitor daily reaches the bar of half a billion users! Thus, the popularity of WhatsApp itself pushes the messenger to even greater popularity - the more people use it today, the more people will consider it necessary to install it tomorrow

At the beginning of the year, it seemed that there were all the prerequisites for violating the hegemony of WhatsApp - the new privacy rules caused a storm of indignation on the network, the scandal was dispersed by such titans as Elon Musk and Durov himself, and the result was a massive download of other messengers by WhatsApp users. But here's the catch: downloading a new app is not a big problem, but leaving the old one is not an easy task. People reacted violently to the new rules and demolished WhatsApp in the early days, but after a short period of time they discovered that many important contacts in other messengers were missing, and therefore the rebels had no choice but to return.

According to the expert community, only a large-scale collapse can significantly affect the state of affairs in the messenger market - if one day the WhatsApp servers fail for a long time or access to it is blocked in the largest countries of the world, then people will be forced to migrate to competitors en masse otherwise, nothing threatens Watsap's leadership.