Functions Of Backlinks in SEO settings

Acquiring Backlinks from Multiple Domains is Important



We know that earning backlinks to content is important, but how important is it that the

backlinks are coming from different websites versus

the same one?



Well, the data clearly shows that it’s really important to have a substantial amount of diversity in the

domains linking to your webpage(s).



This is probably one of the most clear-cut factors that equate to high search

engine rankings. In fact, the data showed that, on average, webpages ranking #1 had over

168% more linking domains than the webpages ranking at #5.





This is even clearer to see when you look at the fact that webpages ranking #1 actually

receive a 23% share of all the linking domains pointing to

webpages on page 1 of Google.



Whenever I map out a backlink acquisition strategy for an SEO campaign, one of the first

questions that I try to answer is, "How can I get links from a wide range of different websites that are relevant to me?"



Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to

move the needle.



To give you an idea of the general ratio that you may want

to aim for, I looked at the average ratio of

backlinks to linking domains that results ranking on page 1 of Google.com had.







As the trendline in the chart above indicates, the average ratio of backlinks to linking domains that page 1 ranking webpages had was 37:1.







It’s worth noting here that this isn’t necessarily what you need to "aim for," but rather it should be used as a benchmark to determine whether your current backlink

profile could do with an increase in domain diversity.







Action: Use a tool like Ahrefs to analyze your ratio of backlinks to linking domains.



If you find that your backlinks are mainly coming from a small pool of domains,

look at a way to diversify your backlink strategy to get links from a

greater variety of domains.